Diageo rolls out new Smirnoff flavours
09 July, 2010
US: Diageo has launched two new flavours for its Smirnoff vodka brand – mango and peach.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
